Winter's Dance 2018
1 + 2 December, 2018
Robson Street (1100 block)
Winter's Dance is a non-linear narrative on a 15-minute loop and runs continuously from 6-9pm each night #OnRobson Street. Audience members are invited to walk around and experience a large-scale projection, our Snow-globe Music Box Dancers and Augmented Reality Mobile App. Winter’s Dance is based on three Music Box Dance Characters: A Steam-Punk Hip Hop Dancer; a Gramophone Tap Dancer;
and a Ballet Jewelry Box Dancer.
Over the course of the two nights, we were able to reach over 60,000 live audience and our social media campaign captured over 150,000 total (paid and organic) impressions. It was inspiring and exhilarating to witness and engage with unintended audiences for dance.
Dancers: Alex Clancy, Devan Genereux, Hannah Henney
Composer: Patrick Pennefather
Animation: Seán Conroy
Video: Russell Lee
Snowflake Design: Rachel Kane
Digital Lead: Lee Rosenbaum